Do people need to know more to care more?

Are the public disengaged with scientific topics like climate change simply because they lack knowledge in the subject? It might be easy to assume this, but research has shown that the relationship between scientific literacy and concern about/engagement with climate change is not straightforward. That doesn’t mean we should dismiss knowledge as a factor that

Communicating uncertainty

Uncertainty is very ordinary. We all navigate uncertainties in our everyday life: the weather, when we might get sick, who’ll win an election, whether the bus will be on time or get stuck in traffic. We often see arguments for inaction on climate change based on uncertainty – if we don’t know for sure how

Time for a climate communication audit

Over the last decade, the level of interest in climate change communication has grown rapidly – there’s now a huge number of people, organisations and institutions involved in the theory and practice of public engagement. In part, the enthusiasm for public engagement has come from the realisation that without significant and sustained public support, technological