Mitigate more. Adapt now. Be afraid. Feel guilty. Pay up. Change everything. Few people want to hear these messages, yet they have been at the heart of the most successful communication campaign ever. Over the span of a couple of decades, the world has become aware of the risk of climate change. A multitude of
AuthorAsher Minns
Asher Minns is the Executive Director of the Tyndall Centre for Climate Change Research, he is a specialist in communication, and began his career with an apprenticeship in radar.