Over the last three decades, reports by the Intergovernmental Panel on Climate Change have made it increasingly clear that wide-scale societal and political changes are required to ensure a sustainable, resilient future. Such transformational changes are reliant on a strong platform of public support, and highlight the growing role that climate change communication has to
CategorySummary Blogs
The challenge of communicating unwelcome messages
Mitigate more. Adapt now. Be afraid. Feel guilty. Pay up. Change everything. Few people want to hear these messages, yet they have been at the heart of the most successful communication campaign ever. Over the span of a couple of decades, the world has become aware of the risk of climate change. A multitude of
The role of framing and message-tailoring in communicating climate change
Communicating climate change is a tricky business. Giving people facts about, for example, increasing global temperature or rising sea level doesn’t always result in positive changes in behaviour. A different – and perhaps more effective – strategy is to use framing-based approaches and tailor climate messages for different audiences. Framing involves emphasising certain elements of
How (Not) to Talk About Climate Change
Global warming is already upon us, but when was the last time you had a proper chat about it? A short light-hearted film called How (Not) to Talk About Climate Change gives some simple tips on how to broach the subject of climate change with friends and family, and co-stars communications specialist, and Climate Communication
Communicating the 1.5°C target
International climate negotiations are conducted in the language of headline numbers, such as global average temperatures and calculations of how many more gigatonnes of greenhouse gases remain in our planetary budget. These calculations are essential to setting targets and monitoring progress of different countries in meeting their obligations to international agreements. However, this technical and
Emotions and climate communication
Climate change is an issue with a huge emotional range. It can elicit passionate opinions and emotions in some, and complete indifference in others. However, while emotions are forceful drivers of behaviour, there are chronic issues in their study and use in climate change communication, in both research and practice. While certain emotions tend to
Values, worldviews and ideology
Values Public engagement with energy and climate change can’t be easily reduced to a simple rule of thumb, but some aspects of human psychology are more fundamental – and explain more variation in attitudes and behaviours – than others. People’s attitudes on different topics may morph and shift over time; they may switch allegiances between
Public engagement with, and acceptance of, energy transitions
Energy transitions underway in the UK, and many other countries around the world, have been fuelled by the need to address climate change and the sustainability of energy systems while maintaining affordable energy services. This implies significant changes in terms of how energy is produced, consumed and governed. To better understand the technological and societal
Science & advocacy: should climate change scientists engage in policy advocacy?
Confronting the risks presented by climate change will involve input from scientists – but scientists are not decision-makers elected to make policy decisions. So how should the expertise and opinions of scientists be factored into political and societal choices about climate change? Most people want scientists to remain politically neutral and independent; climate-change scientists should
Visual communication: the role of effective imagery in public engagement with climate change
Does climate change have an ‘image problem’? Images are a key part of climate change communication but, while there is a wealth of research on language, images are overlooked and understudied. As a result, climate change has something of an ‘image problem’; it is characterised by a restricted set of visual associations in the public