Communicating climate change is a tricky business. Giving people facts about, for example, increasing global temperature or rising sea level doesn’t always result in positive changes in behaviour. A different – and perhaps more effective – strategy is to use framing-based approaches and tailor climate messages for different audiences. Framing involves emphasising certain elements of
AuthorAdam Corner
Adam is the Research Director for Climate Outreach. Adam manages Climate Outreach's research portfolio, directs Climate Outreach's collaborations with academic partners, and leads the Climate Visuals programme.
Communicating the 1.5°C target
International climate negotiations are conducted in the language of headline numbers, such as global average temperatures and calculations of how many more gigatonnes of greenhouse gases remain in our planetary budget. These calculations are essential to setting targets and monitoring progress of different countries in meeting their obligations to international agreements. However, this technical and
Emotions and climate communication
Climate change is an issue with a huge emotional range. It can elicit passionate opinions and emotions in some, and complete indifference in others. However, while emotions are forceful drivers of behaviour, there are chronic issues in their study and use in climate change communication, in both research and practice. While certain emotions tend to
Values, worldviews and ideology
Values Public engagement with energy and climate change can’t be easily reduced to a simple rule of thumb, but some aspects of human psychology are more fundamental – and explain more variation in attitudes and behaviours – than others. People’s attitudes on different topics may morph and shift over time; they may switch allegiances between
Science & advocacy: should climate change scientists engage in policy advocacy?
Confronting the risks presented by climate change will involve input from scientists – but scientists are not decision-makers elected to make policy decisions. So how should the expertise and opinions of scientists be factored into political and societal choices about climate change? Most people want scientists to remain politically neutral and independent; climate-change scientists should
Visual communication: the role of effective imagery in public engagement with climate change
Does climate change have an ‘image problem’? Images are a key part of climate change communication but, while there is a wealth of research on language, images are overlooked and understudied. As a result, climate change has something of an ‘image problem’; it is characterised by a restricted set of visual associations in the public
The power of narrative approaches to communications
The use of narratives and storytelling in science can sometimes have negative connotations, based on the assumption that a story is something that is made up, while science produces objective and falsifiable knowledge. But stories and narratives are simply a form of communication. Just like statistics, although they can be false or manipulative, they can
Do people need to know more to care more?
Are the public disengaged with scientific topics like climate change simply because they lack knowledge in the subject? It might be easy to assume this, but research has shown that the relationship between scientific literacy and concern about/engagement with climate change is not straightforward. That doesn’t mean we should dismiss knowledge as a factor that
Communicating uncertainty
Uncertainty is very ordinary. We all navigate uncertainties in our everyday life: the weather, when we might get sick, who’ll win an election, whether the bus will be on time or get stuck in traffic. We often see arguments for inaction on climate change based on uncertainty – if we don’t know for sure how
Workshop 2: The science is settled? Exploring expert views
If there’s one thing about public engagement with climate change you can be certain about, it is that climate change doesn’t communicate itself. There is now a wealth of climate communication research, plus decades of practitioner expertise on public engagement to draw on. But how much agreement is there among climate communication specialists on what