The role of framing and message-tailoring in communicating climate change

Communicating climate change is a tricky business. Giving people facts about, for example, increasing global temperature or rising sea level doesn’t always result in positive changes in behaviour. A different – and perhaps more effective – strategy is to use framing-based approaches and tailor climate messages for different audiences. Framing involves emphasising certain elements of

Communicating the 1.5°C target

International climate negotiations are conducted in the language of headline numbers, such as global average temperatures and calculations of how many more gigatonnes of greenhouse gases remain in our planetary budget. These calculations are essential to setting targets and monitoring progress of different countries in meeting their obligations to international agreements. However, this technical and

Time for a climate communication audit

Over the last decade, the level of interest in climate change communication has grown rapidly – there’s now a huge number of people, organisations and institutions involved in the theory and practice of public engagement. In part, the enthusiasm for public engagement has come from the realisation that without significant and sustained public support, technological

The Climate Communication Project

The Climate Communication Project is a collaboration between academics and practitioners working on public engagement with climate change. Through an ‘audit’ of UK capacity and expertise on climate change communication, a synthesis of key research findings, and by listening to a range of community groups’ views and needs, we’re producing a new resource that will help

#TheClimateCommsProject

The Climate Communication Project will be sharing resources, asking questions and collecting information online. To help us reach science communicators, you can use the hashtag #theclimatecommsproject when talking about our project or sharing our resources. Nathan BettsNathan is helping to deliver evaluation and digital content for the Climate Communication Project. He is also the Communications

The project timeline

The Climate Communication Project received funding from the Natural Environment Research Council as part of the Engaging Environments opportunity announced in July 2017. Our main body of work will be taking place throughout 2018. Our project partners and leadership team are working together through online and in-person workshops to carry out our three objectives. Below,